AI Insights · Timothy · June 2022
Top 5 Health and Fitness Apps on iOS in Oceania Q2 2022
Explore the performance of the top 5 health and fitness apps on iOS in Oceania during Q2 2022, including trends in downloads, revenue, and active users.
During the second quarter of 2022, the health and fitness app market on iOS in Oceania showcased interesting trends. Here's a detailed look at the performance of the top 5 apps: MyFitnessPal: Calorie Counter, Calm, Flo Period & Pregnancy Tracker, Headspace: Sleep & Meditation, and Strava: Run, Bike, Hike.
MyFitnessPal: Calorie Counter
The app experienced a steady growth in weekly revenue, peaking at approximately $111K in late April, before stabilizing around $105K to $110K towards the end of June. Weekly downloads saw a gradual decline from 8.9K in late March to around 6.4K by the end of June. Active users fluctuated, peaking at 330.7K in early May and then decreasing to 283K by the end of the quarter.
Calm
Weekly revenue for Calm varied, starting at about $101K in late March and ending at around $80.6K in late June. Weekly downloads showed some fluctuation, peaking at 6.8K mid-April and then dropping to approximately 4.3K by the end of June. Active users remained relatively stable, hovering around 72K to 74.8K in April, before sliding to about 66K by the end of June.
Flo Period & Pregnancy Tracker
This app showed a peak in weekly revenue at around $82K in early April, with a decline to approximately $66.3K by the end of June. Weekly downloads also saw a decline from 8.1K in early April to about 7.2K by the end of the quarter. Active users were relatively stable, maintaining around 340K to 350K throughout the quarter.
Headspace: Sleep & Meditation
Headspace experienced a peak in weekly revenue at about $79K in mid-April, before declining to roughly $63K by the end of June. Weekly downloads showed a decreasing trend from 4.1K in late March to around 2K by the end of June. Active users remained fairly stable, starting at 30.7K in late March and ending at approximately 26.6K by the end of June.
Strava: Run, Bike, Hike
Strava's weekly revenue peaked at about $57.4K in mid-April, before declining to approximately $40K by the end of June. Weekly downloads started at around 4.1K in late March, fluctuating slightly but ending the quarter at about 3.7K. Active users saw a peak of 146.9K in early April, before stabilizing around 125.5K towards the end of June.
These trends provide valuable insights into the health and fitness app market in Oceania. For more detailed analysis and data, visit Sensor Tower.
